About
About TWICM
Conor Byrne
Conor Byrne is an award-winning commercial marketer with over 20 years of international experience across B2C and B2B marketing. He has delivered world-class marketing strategies for leading brands including Indeed, Full Tilt, Standard Life, Peperami, Bank of Ireland, Lifestyle Sports, Laya Healthcare, National Dairy Council, Kildare Village, and many more — working both client and agency side across the UK, Europe, Asia-Pacific, and Latin America.
His work has been recognised at the highest level in the industry, including a Gold Effie for B2B Marketing, a WARC B2B Marketing Effectiveness Award, and a Cannes Lions.
Currently Marketing Director at 123.ie and Intact Insurance, Conor has previously held senior roles including Head of Marketing and Communications at the National Dairy Council, VP of International Marketing at Diplomat Agency, and Senior Director of Marketing at Indeed.com, where he led marketing across EMEA, Australia, India, Southeast Asia, Brazil, and Mexico.
That's What I Call Marketing
In March 2022, Conor launched That's What I Call Marketing — a podcast dedicated to sharing the best thinking in marketing with working professionals. Over five seasons and 181 episodes, he has interviewed CMOs, global marketing leaders, brand strategists, researchers, and industry experts, building one of Ireland's most listened-to marketing podcasts.
Guests have included leading figures from across the discipline, covering brand strategy, creative effectiveness, media planning, B2B marketing, pricing, and the science of how brands grow.
The podcast is available on Acast, Spotify, and Apple Podcasts.
TWICM Training
TWICM Training is an 18-chapter professional marketing course built on the foundation of the That's What I Call Marketing podcast. It brings together practitioner interviews, WARC and IPA research, and real brand examples into a structured learning programme designed for working marketers.
The course is built for two audiences: marketing teams inside organisations who want shared principles and shared language across their function, and individual marketers who want a deeper, more evidence-grounded understanding of how marketing actually works.
It is not aimed at students and it is not aimed at CMOs. It sits between those two audiences — people who already work in the discipline and want to get better at it.
TWICM Training is a companion to the podcast, not a replacement for it. The best way to use the course is alongside the suggested listening in each chapter.