Invest in Your Marketing Capability
18 chapters of evidence-based marketing education, built on the practitioner insight of five seasons of That's What I Call Marketing.
Student
12 months access
- Full access to all 18 chapters — identical content to Individual
- Progress tracking, quizzes, and certificate of completion
- Valid student email required at sign-up
- Access for 12 months
Have a promo code?
Individual
12 months access
- Full access to all 18 chapters
- Progress tracking, quizzes, and certificate of completion
- Learn at your own pace — unlimited retakes on every quiz
- Access for 12 months
Have a promo code?
Team
Up to 10 people, 12 months
- Everything in Individual — for up to 10 team members
- Shared dashboard: see who has completed what and where the gaps are
- Give your team a common language and shared evidence base
- Access for 12 months
Have a promo code?
What You Get
This is not a collection of blog posts or a set of slides. It is a structured, evidence-based marketing education built by practitioners for practitioners.
18 Chapters, One Coherent Argument
From what marketing actually is, through pricing, brand equity, creative effectiveness, and media planning, to how to lead a marketing function. Each chapter builds on the last. No filler.
180 Quiz Questions That Test Understanding
Not recall. Understanding. Every quiz requires 80% to pass and unlocks the next chapter. Unlimited retakes — the goal is learning, not gatekeeping.
50+ Practitioner Voices
CMOs, strategists, researchers, and creatives from five seasons of That's What I Call Marketing. Their experience shows what the evidence looks like when it meets the real world.
Grounded in the Evidence Base
IPA Databank, Ehrenberg-Bass, Binet & Field, Kantar BrandZ, Nelson-Field's attention science. Not opinions — the research that the best marketing organisations use to make decisions.
Sequential and Structured
Chapters unlock in order. Progress is tracked. You always know where you are and what comes next. Designed for 45-60 minutes per chapter at your own pace.
Certificate of Completion
Pass all 18 quizzes and earn a certificate that demonstrates genuine marketing knowledge — not attendance at a webinar, but evidence of understanding across the full discipline.
Who This Course Is For
Marketing professionals who want the evidence
You know marketing works. You want to understand why it works, what the research actually says, and how to make the case for doing it properly inside your organisation.
Teams who need a shared language
Half the arguments in marketing departments happen because people are using the same words to mean different things. This course gives your team a common framework and shared vocabulary.
New marketers building their foundation
If you are early in your career, this is the education most marketing degrees should have given you but didn't — the commercial discipline, not just the tactics.
Senior leaders who want their teams to level up
If you are a CMO or marketing director, this is how you get your team thinking about marketing the way you need them to — as a commercial discipline that drives business growth.